Tag Archives: Ideopia
Janine Benyus: 12 sustainable design ideas from nature
Janine Benyus shows off biomicry (design from nature) in this top-rated youTube video.
Sasquatch Wine Brand Myth Hits Sour Note
Would you buy a bottle of wine from this hairy humanoid?
I admit it. I am a Neanderthal when it comes to wine. I like my vino cheap, and I make my decisions based on cool graphics and interesting names more than woodsy aftertaste. This is how I came in possession of a 2005 Cabernet Sauvignon ($4.99) from Sasquatch Cellars. Afterall, who better to be an expert vintner than a large, hairy humanoid.
Brand myths, like Sasquatch, can differentiate products in a commodity market. Add a clever back story, which Sasquatch Wine Cellars takes a shot at, can capture a loyal and profitable cult following. Presumably the tin foil hat crowd in Sasquatch’s case. Here’s the upshot: when you uncork your Cabernet for a romantic evening, it cannot smell and taste like benzene. It doesn’t matter how sturdy and robust the marketing is if the product stinks.
Brand Your Web Fonts Without Images
Fonts on the web are probably one of the biggest frustrations for web designers, who want to extend branding from other forms of communication to the web. You have two options: 1) Choose from a handful of rather boring overused fonts, or 2) turn your text into an image, which makes it invisible to search engine.
Mike Davidson, founder and CEO of Newsvine, created Scalable Inman Flash Replacement (sIFR) to tackle this exact dilemma. sIFR uses javascript to convert that drab old web font into any font you wish. What’s unique about this process is that the HTML is untouched, so search engines aren’t affected.
sIFR fares well across various browsers, too. Since it’s Javascript driven that’s all that is required for it to work properly. If Javascript is disabled, the text just reverts back to the web font default. Slick eh? To find out more visit sIFR ‘s home page .
Find a Buying Trigger and Pull It
Last week, a certain Ideopian had a minor fender bender, which left a golf-ball size crater in her bumper. Three days later, a pile of mail arrives, including 8 letters from personal injury attorneys and 3 chiropractors, all triggered by the filing of a police report. Triggers work because they allow you to present tailored communication at the exact time your prospect wants it. Smart marketers are always looking for them. For example, high pollen counts trigger radio ads for allergy remedies, and weddings trigger campaigns for housewares. Every product or service has a trigger.
Ideopia receives award for innovative business practices.
At a luncheon meeting on Friday, February 6, The Clermont Chamber of Commerce, Ohio, recognized Ideopia with its 2009 Innovative Business Practices Award for businesses under 50 employees.
The award noted Ideopia’s commitment to creative advertising, marketing solutions that deliver results for its clients, innovative new services, and a family friendly workplace. See complete release and awards video produced by the Chamber