Tag Archives: Ideopia
Learn Your LinkedIn Type
Social networking site LinkedIn is now sharing data with Anderson Analytics in an effort to better understand how people use Social Network Marketing. Using Anderson’s web-based tool, you can now find out what type of SNS user you are.
Initial analysis of LinkedIn network data concludes that:
- Most users connect to people they know, including phone contacts.
- They prefer the business oriented look and feel of LinkedIn to other SNS.
- Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above).
- And, the greater the number of connections, the greater the likelihood of higher personal income.
Grow Your Business During a Recession
The recession, economic downturn, or however you choose to spin it is a natural part of the economic cycle. It’s also a golden opportunities for marketers to build brand awareness and sales, both short and long-term; take advantage of media deals; and to outmarket more timid competitors. Our first Slightly Soiled White Paper by Ideopia CEO, Bill Abramovitz, explains why.
Comments and ideas about the topic are most welcome!
Signs of Disease found on Website
Great brands have depth. It’s not just the packaging, it’s the organization and the ethos of its leaders. So it goes with big brand probems, e.g. customer service at Mercy Healthplex that I mentioned in my previous post. Yesterday, I visited the club’s website, so I could send them a courtesy copy of my post. But, I couldn’t find the name or email of a single manager or employee; the site doesn’t have a contact form. The only method of contact appears to be one general phone number. Is it just me, or do they want to avoid hearing from their members?
See Like An Artist without Starving
For Fresh Ideas, Look Like an Artist
Maybe it’s more important if I look at an ordinary overcoat as I never
saw it before, then it becomes as fit a subject for painting as on of
Titians purple coat.
Nope, you don’t have to don a beret and live out of your car. We’re
talking about "seeing" like an artist, and turning what you see into
fresh ideas.
This starts by stopping the way we usually think. Our brains survive
the daily onslaught of information by simplifying and labeling what we
see. Grass is green. Brick is red. Sky is blue. Seeing creatively,
finding nuance, and making associations depends on shutting this
mechanism down. Practice by looking and observing. Watch the sun set
over a stand of pine trees. What might appear as bright green in full
sun turns to grey green with bark lined with deep purple edges. Can you
look at your problem or your product as you’ve never seen it before?
Describe its temperature, texture, shape, and sound. When you see
clearly, you can create.
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