Tag Archives: Kung fu Marketing

We’re declaring August National Co-branding month, because we think it’s a great antidote for marketing budgets stretched to the breaking point. Co-branding, which, in English, means getting together with other companies to create awesome promotions you couldn’t pull off individually. By pooling internal marketing resources, visibility on existing advertising, blogs and web sites, you and your co-branding partners can minimize out-of-pocket expenditures. Apply creativity and your partnership could also benefit from free buzz. A few tips:

– Consider organizations with soft assets, e.g. non-profits with large mailing lists.
- Don’t automatically eliminate a competitor. Parts of your business may be ripe for collaboration.
- Think about what will wow your customers.
- Be clear about your objectives: awareness, loyalty, straight-up sales.
- Put it in writing: marketing plans, budgets, ownership agreements, timelines, and take it down to Judge Judy to get it notarized.