Tag Archives: LinkedIn
Proof that Social Media Works
By now, it’s well known that social media content is important for optimizing your company’s rank on search results. Google, Bing, Yahoo and other search engines incorporate social media content as an important factor in their algorithms. We see the social media effect everyday through web analytics. It really hit us when we did a search for the term “Ideopia.” (I think we do that every 20 minutes!)
Note that 8 out of top 10 results are from social media – LinkedIn, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
Check out the screen capture of this search. Need some help incorporating social media into your marketing? Let’s talk about it.
Power Up Your LinkedIn Profile
A well-written profile on LinkedIn is key to making a good first impression and building trust with prospective connections.
Here are the key elements:
- Who are you? Get to the point fast.
- What do you do? Don’t be encyclopedic. Tell us what’s interesting and different.
- Why should someone tap you as a resource or consider doing business with you? List special expertise and capabilities.
- Convey passion and excitement for your work.
- Cut everything else.
Learn Your LinkedIn Type
Social networking site LinkedIn is now sharing data with Anderson Analytics in an effort to better understand how people use Social Network Marketing. Using Anderson’s web-based tool, you can now find out what type of SNS user you are.
Initial analysis of LinkedIn network data concludes that:
- Most users connect to people they know, including phone contacts.
- They prefer the business oriented look and feel of LinkedIn to other SNS.
- Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above).
- And, the greater the number of connections, the greater the likelihood of higher personal income.