Tag Archives: Marketing
Find a Buying Trigger and Pull It
Last week, a certain Ideopian had a minor fender bender, which left a golf-ball size crater in her bumper. Three days later, a pile of mail arrives, including 8 letters from personal injury attorneys and 3 chiropractors, all triggered by the filing of a police report. Triggers work because they allow you to present tailored communication at the exact time your prospect wants it. Smart marketers are always looking for them. For example, high pollen counts trigger radio ads for allergy remedies, and weddings trigger campaigns for housewares. Every product or service has a trigger.
![[Facebook]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/facebook.png)
![[Twitter]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/twitter.png)
Ideopia receives award for innovative business practices.
At a luncheon meeting on Friday, February 6, The Clermont Chamber of Commerce, Ohio, recognized Ideopia with its 2009 Innovative Business Practices Award for businesses under 50 employees.
The award noted Ideopia’s commitment to creative advertising, marketing solutions that deliver results for its clients, innovative new services, and a family friendly workplace. See complete release and awards video produced by the Chamber
German Airline Buzzes Passengers with Viral Blitzkrieg
Germanwings,
a notable airline company based in Cologne and Stuttgart has used a
viral email campaign to create buzz by allowing its customers (and
45,000 of their closest friends and relatives) an opportunity to build
their own empire, online.
Germanwings Airlines sends out an email; you click on it and create
a profile. And watch what you say. Online police at the site will
revoke any group that contain words like “crash”, “Jihad”, “72″ and
“Virgin” in the title. After you settle on a name and chug three or
four energy drinks, you send out five emails to friends, family, the
neighbor’s dog, whoever. They send out five emails, and they send out
five emails, then five more until you have a little pyramid scheme 2.0
of your own. You get to pretend to be ‘Das Fuhrer’ for a month, and
Germanwings sees their email list grow by 0.5%.
Using a Web 2.0 marketing tool is not new, but this viral email
campaign allows users to be in charge of everything. Recruit people to
join a group, channel their inner army field generals and take over a
micro-site. Why would you do all this work? You love free stuff. Become
the game’s largest group, and you might win bags of peanuts, a few
Deutschmarks off airfare, and those flight-wing pins that they give
children when they fly alone.