Tag Archives: meta tags

Web Marketing

Naked HTML: Human Directories Build Your Web Cred.

If you’re a fan of search engine arcana, you’re familiar with the lingo of search algorithms. Terms like backlinks, crosslinks, keyword density, hidden text, meta tags, robot tags that you can toss around at the local bar.

There’s someone else you should meet, though. His name is Fred. He’s one of thousands of human reviewers, many who are volunteers and specialists in their subjects, that catalog sites for search directories like DMOZ.org,YahooBusiness.com and Zoominfo.com.

The importance of these human reviewed directories cannot be overemphasized. That’s because search engines like Google give Fred and his minions more weight than their own web scouring searchbots.

For all you DIYers, all the sites listed above have good instructions. Make sure you read them, because Fred can be a little cranky at times.

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