Tag Archives: neuroscience
Learning Marketing from Monkeys
Research conducted on monkeys shows that Biffy’s brain releases dopamine when he gets to absorb knowledge before receiving food or drink. And another phase of the study showed that just the expectation of knowledge and drink released dopamine. Dopamine is like beer for the brain. It’s released when we achieve goals, and triggers the release of our primal urges. Long story short, of course, but it lends even more credence to the need of marketing to educate, entertain and interact with customers. No dopamine. No sales.
Head Banging: Winners Wear Red
New studies in neuroscience are demonstrating the power of color to influence behavior, decision making and change perceptions.
An analysis of shirt colors worn by competitors in the 2004 Athens Olympics showed that 55 percent of the winners wore red. And, in closely contested matches, 62 percent of the competitors wore red.
A recent article in “New Scientist” explains how color twists your mind. “In nature, red is often used to signal dominance and aggression, and in humans this is reinforced by cultural symbols such as warning signs and stop signals.”
Neuroscience helps explain the biological underpinnings of color in ways that could be very valuable to marketers. For an in-depth look at this topic, see The New Scientist.