Tag Archives: Open Twitter Account

Seriously, you cannot put this off another day. Go to Twitter.com and signup. Create an account name, send out a tweet that says “Hi, Mom,” and start exploring. I know, you may think Twitter’s stupid, until you discover…

1. What people are saying about your brand and your competitor’s products online.
2. How you can gather intelligence from your competition better by following their tweets.
3. What’s really happening the lives of your customers, the context in which they use your product, how they talk, and how you can turn that into better products.
4. How to discover unmet needs, e.g. I wish my toaster held 12 pieces of bread.
5. Learn what makes customers happy and angry about other products and services they use, e.g. we found someone last week who was thrilled to use WiFi at their hairdresser’s.

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