http://www.ideopia.com/wavybrainy Creativity in marketing, public relations, branding and the world. Wed, 08 Feb 2012 11:00:42 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ideopia.com/wavybrainy/2009/11/tweet-vertically-to-reach-niche-audiences/ http://www.ideopia.com/wavybrainy/2009/11/tweet-vertically-to-reach-niche-audiences/#comments Sat, 28 Nov 2009 07:48:19 +0000 Eric House http://www.ideopia.com/wavybrainy/?p=620 Continue reading →]]> For many companies and individuals, Twitter appears to be a race to gain the largest following. But, one of the hidden beauties of Twitter is its effectiveness and efficiency in reaching relatively small groups. Humungous followings are great for crowd sourcing and pushing promotions, but forming smaller networks allow you to listen to a market and interact on a more personal level. Recently, to help us listen to consumers, Ideopia launched Twitter feeds for several vertical markets, including @EyeChat for the ophthalmic industry.

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