Tag Archives: public relations
Use the News to Create Buzzy Campaigns
A quick public relations reaction to news that relates to your brand can spur exceptional results. After all, your customers are already tuned into the news. All you need to do is weave in a relevant story about your brand. Procter and Gamble, for example, immediately responds to oil spills by donating Dawn dishwashing detergent. The community relations effort drives millions in free publicity while embedding a key brand message about Dawn’s cleaning power.
You don’t need a billion dollar advertising budget to harness the same concept. After Sony announced that it would cease floppy disk production, Ideopia pounced on this news to unseat one of its client’s competitors, whose medical device is dependant on floppies. Yippee!
The Advantage of News Tie-ins
- Built-in and sensitized audience
- Credibility of third party endorsement, e.g. “Silicon Valley News says the floppy is dead.”
- Relevancy. It’s happening now, not six weeks from now when your next ad campaign launches.
Unearth News Tie-ins for Your Brand
- Monitor keywords and trending topics in social media
- Track online publications using Google Alerts
- Keep micro audiences in mind. It may not be news for June and Ward, but it could blow the top off your industry.
Develop a Quick Response Mentality
- Create an infrastructure that can think and act quickly.
- Social Media and Web: 1-2 hours
- Print: 24 hours
- TV and Radio: 12 hours
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Team Ideopia Expands with Senior Staff
With the addition of Liz Vogel, public relations, and Debbie Immesoete, senior art director, Ideopia continues to deepen its talent pool. Liz, a graduate of Rice and Yale Universities, has major national account experience , including vice president of public relations agency PublicisDialog, (Manhattan Division).
Debbie Immesoete is a native of Rochester New York, and a graduate of Marywood University. She’s an award-winning art director with strong broadcast and print credentials, and a rock ‘n’ roll drummer. She’s worked on consumer and B2B accounts for a wide-range of clients in Cincinnati and Syracuse, New York. Join us in giving them a big fat Ideopia welcome.