Tag Archives: SEO
Redesign Home Page without Tanking Search Rankings
It’s no secret that some websites that perform well on search engines will never win a beauty contest. Just look at Wikipedia. With solid analytics and research, it’s possible to have the beauty and the beast. Our approach, put simply, is to thoroughly understand why a site works and not break it. See our Case Study on Website Redesign to find out how we remade and rebranded the home page for a major manufacturer while maintaining the luster of its search engine rankings.
![[Facebook]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/facebook.png)
![[Twitter]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/twitter.png)
Social Media’s Profound Effect on SEO
By now, it’s probably been pounded into your head that social media content is important for optimizing your company’s rank on search results. Google, Bing and other search engines now incorporate social media participation as an important factor in their alogrithms. But, have you seen this effect in action?
The screen capture shows Google results for the term “Ideopia.” Note that 8 out of 10 results are from social media – Linkedin, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
Kosher Ham’s Jeremy Bloom Squeals in Ideopia’s First Twitterview
KosherHam.com is an irreverent, in-your-face online t-shirt company that drives its
business through social marketing and its vibrant online fan base.
Jeremy Bloom, president of Kosher Ham, explains how it works in 140
character responses in our first Twitterview.
@Ideopia: Question #1 What’s a “kosher” ham?
@KosherHam: 1)”kosher” ham…first and foremost -1) the bacon that’s been blessed.
2) the pinnacle of all oxymorons. 3) funny Jews. 4) Funny
t-shirt/clothing company featuring pop-culture and Jewish humor
@Ideopia: How do you use Twitter in your marketing?
@KosherHam:
We find people that are interested in the same themes/topics and then
send ‘em an @reply (or a poke – Facebook terms) to get attention
@KosherHam:
Twitter is great for additional branding, seo/sem, finding potential
customers/fans, and networking w/ marketing & t-shirt geeks
@KosherHam: We also promote coupon codes exclusive to Twitter followers. We like Facebook more. 140 characters is too short sometimes.
@Ideopia: What is your all-time best selling t-shirt?
@KosherHam:
crowd-pleasers: Rick Astley Pie-chart, Barack’n tee (’09 sales r
sleepy), 30-Rock & the Golden Girls “ultimate conquest” themed-tee.
@KosherHam: Our/my favorite – Kosher Ham logo tees. It gives me warm-fuzzies when people buy the logo tee across the country.
Read more at KosherHam.com and see the KosherHam’s Spring Collection.
Follow Ideopia’s Bill Abramovitz on Twitter @Ideopia and Jeremy Bloom @KosherHam.
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