Tag Archives: social marketing
Kosher Ham’s Jeremy Bloom Squeals in Ideopia’s First Twitterview
KosherHam.com is an irreverent, in-your-face online t-shirt company that drives its
business through social marketing and its vibrant online fan base.
Jeremy Bloom, president of Kosher Ham, explains how it works in 140
character responses in our first Twitterview.
@Ideopia: Question #1 What’s a “kosher” ham?
@KosherHam: 1)”kosher” ham…first and foremost -1) the bacon that’s been blessed.
2) the pinnacle of all oxymorons. 3) funny Jews. 4) Funny
t-shirt/clothing company featuring pop-culture and Jewish humor
@Ideopia: How do you use Twitter in your marketing?
@KosherHam:
We find people that are interested in the same themes/topics and then
send ‘em an @reply (or a poke – Facebook terms) to get attention
@KosherHam:
Twitter is great for additional branding, seo/sem, finding potential
customers/fans, and networking w/ marketing & t-shirt geeks
@KosherHam: We also promote coupon codes exclusive to Twitter followers. We like Facebook more. 140 characters is too short sometimes.
@Ideopia: What is your all-time best selling t-shirt?
@KosherHam:
crowd-pleasers: Rick Astley Pie-chart, Barack’n tee (’09 sales r
sleepy), 30-Rock & the Golden Girls “ultimate conquest” themed-tee.
@KosherHam: Our/my favorite – Kosher Ham logo tees. It gives me warm-fuzzies when people buy the logo tee across the country.
Read more at KosherHam.com and see the KosherHam’s Spring Collection.
Follow Ideopia’s Bill Abramovitz on Twitter @Ideopia and Jeremy Bloom @KosherHam.
Join Ideopia’s mailing list.
Economy Down. Online Advertising Up.
According to ADWEEK, magazine, the online advertising segment grew additional 11 percent in the third quarter of this year. This supports our recommendation to reallocate portions of print and broadcast budgets toward banner advertising, web site enhancements, search advertising and social media. These media can more easily be tweaked for niche media and provide better tracking. This will undoubtedly be a tough year for all media, but an opportunity for clients with smaller budgets to buy low.
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