Tag Archives: social network user segments

Social networking site LinkedIn is now sharing data with Anderson Analytics in an effort to better understand how people use Social Network Marketing. Using Anderson’s web-based tool, you can now find out what type of SNS user you are.

Initial analysis of LinkedIn network data concludes that:

• Most users connect to people they know, including phone contacts.
• They prefer the business oriented look and feel of LinkedIn to other SNS.
• Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above).
• And, the greater the number of connections, the greater the likelihood of higher personal income.