Tag Archives: trade show marketing
Marketing
Webify Your Next Trade Show
Apr
10
2009
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Integrating web sites, landing pages and emails into your trade show plans is a very cost-effective way to build excitement, identify hot prospects, and schedule your staff’s time in the booth. A few ideas we’ve used successfully include:
- Email and web promotions related to a new product that requires redemption at the trade show booth.
- Scheduling in-person demos online and capturing mobile messaging information to send reminders.
- Multi-part teaser campaigns – sometimes prohibitively expensive in print – that create buzz for new products.
- Product specific landing pages that prospects can visit after the show. Downloadable information and video demos keep your brand top of mind, and out of the trash.
- Rapid and customized email follow-ups to everyone who visits the booth.
- Search and/or banner advertising scheduled around show assets.
Marketing
Trade Show Tchotchkes Pay Off Big
Admit it, you’ve made fun of advertising tchotchkes in the past. The monogrammed shirts, golf balls, bags, and other trade show loot. A story from Adweek (November 11, 2008) gave us all a dose of reality.
A study of 600 swag recipients revealed:
- 84 percent recalled an advertiser based on a promotional product.
- 42 percent had a more favorable impression of an advertiser after receiving a promotional product.
- The majority of respondents (62 percent) have done business with an advertiser after receiving a product.
- More than three-quarters of respondents have kept their items for about seven months.
- Bags were the most frequently used item, an average of 9 times per month, and they also delivered the most impressions, ca. 1,038 per month on average.
Read the full story on Adweek.com.