Tag Archives: Twitter
Don’t Be A Twitter Pest
Companies, tech nuts and job seekers alike use Twitter to sell their products. Unfortunately, some of them are annoying all of us. Don’t be that person.
Don’t spam your followers: If your message is clear and your product relevant to your followers, you won’t need to tweet every five minutes. Followers involved with your brand will likely re-tweet your content and spread the word. Don’t forget to reply and thank them!
Virtual trophy case: We’re truly happy that you won 15 Rainbow Excellence Awards last night, but consistently tooting your own horn is obnoxious. A little bragging here and there won’t hurt, but remember, if your feed is driven by unique and powerful content, your followers will be the ones bragging.
#Too #many #hashtags: Too often we see tweets with multiple hashtags. Keep the message and topic simple and let the content speak for itself.
When Not To Follow Someone on Twitter
You can’t nuke obnoxious people from your family, but you should make it a habit on Twitter. The wrong followers drag down the rep of your entire feed, and make it difficult to engage those that matter. It’s easy to decide who stays or goes once you have a strategy in place that defines your objectives and criteria for following or purging. Follow your strategy, and you’ll attract the right followers.
Find out how influential your feed is at Klout.com. This free service analyzes your Twitter interactions and followers and assigns a score similar to Page Rank for websites.
Proof that Social Media Works
By now, it’s well known that social media content is important for optimizing your company’s rank on search results. Google, Bing, Yahoo and other search engines incorporate social media content as an important factor in their algorithms. We see the social media effect everyday through web analytics. It really hit us when we did a search for the term “Ideopia.” (I think we do that every 20 minutes!)
Note that 8 out of top 10 results are from social media – LinkedIn, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
Check out the screen capture of this search. Need some help incorporating social media into your marketing? Let’s talk about it.
Follow @RMHCincinnati and help a family
Ideopia just helped the Ronald McDonald House Charities of Cincinnati launch a Twitter presence. They’ll use it to promote their important fundraisers and share the uplifting moments from their work, too.
Each year, RMHC provides food, accommodations, and sanity for 100s of families whose critically ill children are cared for at Children’s Hospital Medical Center. That’s where their budget goes. Not marketing. So help us out by clicking the follow button @RMHCincinnati. The good Twitter karma will come back to you soon.
Social Media’s Profound Effect on SEO
By now, it’s probably been pounded into your head that social media content is important for optimizing your company’s rank on search results. Google, Bing and other search engines now incorporate social media participation as an important factor in their alogrithms. But, have you seen this effect in action?
The screen capture shows Google results for the term “Ideopia.” Note that 8 out of 10 results are from social media – Linkedin, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
