Tag Archives: Twitter
Proof that Social Media Works
By now, it’s well known that social media content is important for optimizing your company’s rank on search results. Google, Bing, Yahoo and other search engines incorporate social media content as an important factor in their algorithms. We see the social media effect everyday through web analytics. It really hit us when we did a search for the term “Ideopia.” (I think we do that every 20 minutes!)
Note that 8 out of top 10 results are from social media – LinkedIn, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
Check out the screen capture of this search. Need some help incorporating social media into your marketing? Let’s talk about it.
![[Facebook]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/facebook.png)
![[Twitter]](http://www.ideopia.com/wavybrainy/wp-content/plugins/bookmarkify/twitter.png)
Follow @RMHCincinnati and help a family
Ideopia just helped the Ronald McDonald House Charities of Cincinnati launch a Twitter presence. They’ll use it to promote their important fundraisers and share the uplifting moments from their work, too.
Each year, RMHC provides food, accommodations, and sanity for 100s of families whose critically ill children are cared for at Children’s Hospital Medical Center. That’s where their budget goes. Not marketing. So help us out by clicking the follow button @RMHCincinnati. The good Twitter karma will come back to you soon.
Social Media’s Profound Effect on SEO
By now, it’s probably been pounded into your head that social media content is important for optimizing your company’s rank on search results. Google, Bing and other search engines now incorporate social media participation as an important factor in their alogrithms. But, have you seen this effect in action?
The screen capture shows Google results for the term “Ideopia.” Note that 8 out of 10 results are from social media – Linkedin, Twitter, Facebook. And these results are being incorporated fast, e.g. the Twitter post on phobias was posted just 28 minutes ago. Food for thought!
New Media Pep Talk from Coach Head Banger
Listen up, you lollygagging bunch of Googlephobes. There’s been enough analyzing, sniffling, webinaring and number crunching on this new media thing. What’s wrong little pretty print person? Fraid a little widget might tear a piece out of your superdog boxers? Think some Tweety Bird’s gonna bring you down? Fraid something will, and you’ll have to take credit for it, and find ways to spend your big fat raise. You think that’s hard. I know hard. See that scar on my dome. Got that from an art director who went that PTSD on me from cutting type I melted iron and formed letters out of it. I stuffed envelopes, and I killed more trees than you’ve ever seen in your whole pathetic lives. So cinch up or sack up, and get your hinnies out there and take down some new media. I want you to taste it, feel it, own it. Get in the mud and put something real embarrassing about your coach on Twitter. Post a really bad quality video. Start a blog and only post once. Who cares? Daddy’s not going to spank you. Are you new media warriors, or total wimps. Now get out there and do something. Body slam an idea and go for it. No committees, no research, no internal polling or buy in. Just glory. Go grab it, team.
Top Reasons You Should Open a Twitter Account Right Now
Seriously, you cannot put this off another day. Go to Twitter.com and signup. Create an account name, send out a tweet that says “Hi, Mom,” and start exploring. I know, you may think Twitter’s stupid, until you discover…
- What people are saying about your brand and your competitor’s products online.
- How you can gather intelligence from your competition better by following their tweets.
- What’s really happening the lives of your customers, the context in which they use your product, how they talk, and how you can turn that into better products.
- How to discover unmet needs, e.g. I wish my toaster held 12 pieces of bread.
- Learn what makes customers happy and angry about other products and services they use, e.g. we found someone last week who was thrilled to use WiFi at their hairdresser’s.
Get Crackin’! Need help? Give us a call.