Tag Archives: Web Marketing
Ideopia Showcases B2B Marketing Work
A new b2b mini site from Ideopia showcases business-to-business marketing for clients in the medical equipment, industrial manufacturing, private aviation, business newspaper and restaurant categories. Ideopia’s philosophy as a B2B agency is to emphasize creative work that make complex to commodity products interesting and entertaining to prospects. The projects highlighted on the site include a web design for Hamilton Caster, an ad campaign that helped a business newspaper eliminate its competition, and a branding campaign that injected new life into a mature product.
The site also gives prospective clients a peek at Ideopia’s broad tactical capabilities, which include web site design, public relations, social media, advertising and web marketing.
Ideopia’s b2b accomplishments include 19 years of successive growth for a medical equipment manufacturer; a 40-fold increase in sales for a national computer hardware distributor; and sales and market share growth for clients through two recessions.
More information about Ideopia/B2B is available from new business director, Mike Bober, at 513-947-1444.
Make Your Marketing Zappable with QR Codes
Those peculiar barcodes you may have seen on your Blackberry or Android smart phone have taken over Japan, and might soon become mainstream in the United States. Quick Response (QR) Codes, two-dimensional barcodes, started out in the early 90s as a way for manufacturers to track vehicle parts, but they’ve now spread to mobile phones, further linking the physical world and cyberspace.
QR Codes for Advertising
Japanese companies use QR Codes for advertising, notably on billboards so consumers can snap pictures from their cell-phones and head directly to the companies’ websites. The codes can be slapped on magazine ads, billboards, signage, or even business cards.
Some smart phones in the United States have already integrated QR Code technology, and as smart phones continue to skyrocket in popularity, that number will increase. The codes are appealing to advertisers because of their ability to seamlessly bridge the gap between cyberspace and the real world. By holding up your phone to an ad, you are instantly transported to the destination.
Do a Google search to create your own QR Codes. Does your smartphone have a QR reader? Scan our code: 
Facebook’s Extreme, Almost Creepy, Ad Targeting
Facebook’s ad service is one of the most targeted and dynamic advertising mediums around. And, we believe it’s highly underutilized. From our experience, we’ve found that Facebook can trounce Google Adwords in terms of quality traffic and conversions. That’s because you can cheaply make numerous ads that target consumers based on the usual age and gender demographics, and further sort by state, city, profession, and lifestyle likes and dislikes.
As you select your criteria, the program dynamically updates how many people you’re likely to reach with your ad. Facebook ads are so precise that one man was able to create an ad solely for his wife, and it worked.
Consumers are 10 times more like to buy products via social media, according to one study, so get on Facebook and get cracking on brand promotion!
Brand Brainwashing with Web Contest.
Promotions and contests can stimulate short-term sales. They’re also a powerful tool for educating consumers about a brand, even the stuff that doesn’t seem so sexy on the surface, and gathering valuable information. A recent web promotion Ideopia created for Reliance Medical Products presented an entertaining quiz that educated prospects about the benefits of dealing with an American Manufacturer. In addition to driving engagement on an important brand value, visitors were required to answer questions before entering the quiz. Just the kind of stuff that you might use for customizing email… who knows? Let us know if you would like a tour of this project.
Dr. SEM: How healthy are your keywords?
Keywords are the words or phrases that visitors use to find your site via search. Most web analytics programs track keywords and how many visitors each drive to your site.
Here’s what you can learn. Say that you’re in the candy business and your top keywords are “jaw breakers,” “salt water taffy,” and “Carbolicious Carmel Corn.” Great, you sell those products. But what if 30% of your company’s income derives from selling “candy gift baskets,” and that term ranks at the bottom of your keyword list? This is an example of an opportunity missed, and a website that’s out-of-step with its core business. To get the rest of the picture use Google’s keyword tool to find out the frequency of search on key terms. This will help you determine if your business is jiving with reality. For example, if “mimeograph” machine is one of your top keywords, but it’s very low in popularity as a search term…uhhh…you may want to consider a new core business. Keywords can speak volumes about the state of your site and business, so dig in soon!