Tag Archives: when to send email
Web Marketing
Of the many factors that determine the success of an email campaign, the time of day and day of week campaigns are deployed is the most often ignored. New research from Pivotal Veracity may just change your timing. It shows, for example, that the elapsed time from when messages are first sent and first seen has expanded from 23.2 hours in January 2009 to 25.9 hours in August 2009. This is critical if your email campaign is time sensitive.
Email Marketing: When to Send?
Feb
25
2010
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Of the many factors that determine the success of an email campaign, the time of day and day of week campaigns are deployed is the most often ignored. New research from Pivotal Veracity may just change your timing. It shows, for example, that the elapsed time from when messages are first sent and first seen has expanded from 23.2 hours in January 2009 to 25.9 hours in August 2009. This is critical if your email campaign is time sensitive.Target an Episode
Pivotal Veracity also identifies 2 daily episodes especially pertinent to B2B mailings targeting office bound workers. The first period in the morning, from 7:30 to 9 a.m. is the most extended time people use to cope with their email. Later in the day, from 2 to 3 p.m., workers attend to their emails in shorter bursts. While mornings are popular, PV suggests that your customers may view your email as welcome relief later in the day.
The ideal time of deployment is a moving target. As soon as a day or time becomes “popular,” it’s time to move your campaign away from the onslaught of email competing for your customer’s attention.